Rogue planets are enormous, but not immediately visible because they’re not attached to a star.
Why are we talking about outer space, you might ask?
Simple.
The solution to a brand problem is often right in front of us; if you shine some light on it, good things happen.
I find, illuminate and land on rogue planets.
Surprising ideas are born on rogue planets.
The planet you find is the insight.
The plan to land on it is the strategy.
The thing you hope to do when you get there is the idea.
The thing you actually do is the execution.