Bose
Finding the heart in technical excellence
Bose
Project overview
Brand challenge
Lack of relevance and esteem relative to younger, “cooler” audio brands
Barrier to overcome
Deserved or not, every audio brand gets credit from consumers for technical excellence - nullifying our competitive advantage.
Our deliverable
A creative platform that partner agencies could use to build local activations
Insight (Rogue planet)
While our audience loves travel and exploration, being in a space they do not own makes them feel displaced and long for “the comforts of home.”
Creative mission statement (plan to land on the rogue planet)
Show that playing music outloud is the quickest way to transform any space from “temporary” to “temporarily mine.”
