Confidential retail client:
An oasis in a mall of bedlam
Shopping oasis
Project overview
Brand goal
Drive core brand shoppers to “one more” - one more trip, one more item, one more friend coming with them to the store.
Barrier to overcome
Even for the most enthusiastic shopper, the mall / shopping experience can be a paralyzing and disorienting tapestry of sounds, sights, smells, and choices
Our deliverable
A creative platform to support Spring “event season” in local markets
Insight (Rogue planet)
The chaos of the mall is the opposite of the sanctuary our shopper seeks. (Shopping malls are intentionally disorienting, while our target shopper values order and tranquility.)
Creative mission statement (Illuminating the rogue planet)
Show that we are an oasis of calm in a mall of confusion - a place where you can daydream in peace.